Cognitive salad / Design

SUPER MARIO, THE NEW MERCEDES AMBASSADOR?

Just like Marion Cotillard as Miss Dior or Keira Knightley for Chanel Coco Mademoiselle, the concept behind the new face of Mercedes Japan is not to have a model, but a famous character! …really, a character! His name is Mario and he is Super (you can tell that by the size of his arms and chest, a size that is very common in a woman’s fantasy with a plumber).

mario

Although I truly believe Mario would be better off with a surgical nose job, the joke behind the advertisement is brilliant and the production is hilarious. With 670.000 views in just two days I think the guys working on it have done a pretty job at having fun while creating a successful assignment. Of course, that is if you ignore that little voice in your head asking how can a plumber afford such a car ? Other than that, after viewing this commercial my only confusion is whether I would like to own a Mercedes or meet Mario, with his Mercedes, and a nose job.

Here is the video:

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